AARP
Spotify Staying Sharp
AARP Staying Sharp offers engaging resources and information to help you improve brain health as you age.
Our task was to create promotional scripts tailored to four specific audiences that listen to specific categories of playlists and podcasts. These categories include: Music lovers, Health and Fitness enthusiasts, Cooking and Nutrition, and Relaxation.
Music is the only category that had three final mixes to pair best with the genres clients wanted to reach - pop, rock, and country listeners. In the mixes below, only the rock mix is featured for Music.
Each script is accompanied with a banner and link to drive listeners to the AARP Staying Sharp site.
Music
Health & Fitness
Cooking & Nutrition
Relaxation
Victory Lap
With the help of AARP Chicago advocating efforts, Accessory Dwelling Unit (ADU) Ordinances have become available to five zones across Chicago. This is a multigenerational and affordable housing solution for those growing older that want to age in place, at home, with their loved ones.
We worked to create a variety of deliverables that carry out the logistical and emotional impact this opportunity can provide individuals and families.
Deliverables included: prints, social posts, radio scripts, static banners, and billboards that were displayed in two of the five zones the ADU's are now offered.
Hurricane Ida
In response to Hurricane Ida, we works to inform those affected of AARP's resources to expedite recovery.
With a day's turnaround, we executed a number of posts - ranging from print, social, and banners - to spread AARP's resources as effectively as possible.
