Pedigree became the first brand to create a campaign on the popular audio app, Clubhouse by "hacking" the platform and creating accounts for shelter dogs across the United States.

 

We paired the select dogs' traits and personalities into different chat rooms we know these dogs directly help with to optimize adoption. I was tasked to create each of the 25 dog profiles to showcase who and how they are. 

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After joining chat rooms for four consecutive days, Pedigree hosted their own chat room for a Q&A with the shelter partners. 

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A completely proactive idea that was completed start to finish in three weeks.